WHY CHOOSE NUS MSc IN
MARKETING ANALYTICS AND INSIGHTS?

Our Master of Science in Marketing Analytics and Insights programme is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks. Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. Our curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect you seamlessly with business practices for the future economy.

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Think Business


Singapore's small size allows it to testbed many initiatives and trial alternatives before making decisions based on evidence.

Lack of understanding and errant trades have led to options being perceived as a high-risk investment instrument.

For businesses to fully accept the need for action on climate change, they must see that it is in their own self-interest to do so.
  • MSc Marketing