WHY CHOOSE NUS MSc IN
MARKETING ANALYTICS AND INSIGHTS?

The Master of Science in Marketing Analytics and Insights programme is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks. Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. Our curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect you seamlessly with business practices for the future economy.

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Think Business


Value is based on expected growth of a company - yet, time and again we have seen the expected never materialise.

Singapore should adopt a new mindset and view age as positively correlated with valuable experience.

Study finds the emotional impact of action movies has a significant influence on stock price returns.
  • MSc Marketing