WHY CHOOSE NUS MSc IN
MARKETING ANALYTICS AND INSIGHTS?

Our Master of Science in Marketing Analytics and Insights programme is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks. Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. Our curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect you seamlessly with business practices for the future economy.

Join Us Now

World
Ranking

The National University of Singapore is Singapore’s flagship university, offering a global approach to education and research with a focus on Asian perspectives and expertise. NUS is consistently ranked among the leading educational institutions in Asia as well as the world.

Renowned
Faculty

With 139 distinguished international faculty at the NUS Business School from more than 20 countries, offering broad industry experience and seasoned business insights, our faculty are committed to providing you with an enriching and stimulating business education.

A Vibrant
Community

NUS has a myriad of interests, sports and academic groups where students can be a part of. These groups aim to bond students through a common pursuit. Students are free to join these groups to pursue their passion, and have a fulfilling and holistic student experience.

Global
Network

As NUS MSc in Marketing Analytics and Insights graduates, you will be part of the more than 38,000 NUS Business School alumni represented in over 50 major cities around the world.

Think Business

US-China geopolitical rivalry in 2020 and beyond

With trust between the two powers almost completely broken down, how do we move forward?
Addressing the decline in tourist spending

Singapore needs to rethink its legacy positioning as a gateway to Asia.
Innovation is about more than shiny gadgets

Many traditional firms struggle to define what innovation is or overlook its importance.
  • MSc Marketing