WHY CHOOSE NUS MSc IN
MARKETING ANALYTICS AND INSIGHTS?

Our Master of Science in Marketing Analytics and Insights programme is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks. Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. Our curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect you seamlessly with business practices for the future economy.

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World
Ranking

The National University of Singapore is Singapore’s flagship university, offering a global approach to education and research with a focus on Asian perspectives and expertise. NUS is consistently ranked among the leading educational institutions in Asia as well as the world.

Renowned
Faculty

With 139 distinguished international faculty at the NUS Business School from more than 20 countries, offering broad industry experience and seasoned business insights, our faculty are committed to providing you with an enriching and stimulating business education.

A Vibrant
Community

NUS has a myriad of interests, sports and academic groups where students can be a part of. These groups aim to bond students through a common pursuit. Students are free to join these groups to pursue their passion, and have a fulfilling and holistic student experience.

Global
Network

As NUS MSc in Marketing Analytics and Insights graduates, you will be part of the more than 38,000 NUS Business School alumni represented in over 50 major cities around the world.

Think Business

Securing the nation’s future

Singapore's small size allows it to testbed many initiatives and trial alternatives before making decisions based on evidence.
Using options prices to predict stock returns

Lack of understanding and errant trades have led to options being perceived as a high-risk investment instrument.
Incentives for a greener approach to business

For businesses to fully accept the need for action on climate change, they must see that it is in their own self-interest to do so.
  • MSc Marketing