WHY CHOOSE NUS MSc IN
MARKETING ANALYTICS AND INSIGHTS?

The Master of Science in Marketing Analytics and Insights programme is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks. Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. Our curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect you seamlessly with business practices for the future economy.

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Latest Events
15
Apr
Beijing – Coffee Chat
Details with the time and venue will be sent in our invitation email, China
13
Apr
Shanghai – Coffee Chat
Details with the time and venue will be sent in our invitation email, China
12
Apr
Shanghai – Coffee Chat
Details with the time and venue will be sent in our invitation email, China

Think Business


Changi's new Jewel complex is a $1.7bn commitment to keeping its position as the gold standard among the world’s airports.

Study shows that convenience of mobile wallets boosts consumer traffic and generates other spill over effects.

Car buyers believe that as they have paid so much to buy a car, they should get maximum use out of it.
  • MSc Marketing