Explore Your Potential

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The NUS MSc in Marketing Analytics and Insights programme focuses on training future marketers in three strengths.

  1. The ability to uncover and articulate specific data analytics needs to address marketing problems.
  2. Mastering the state-of-the-art research tools, which are the necessary hard skills to tackle such needs.
  3. Effective communication of analytical insights.

15% of our NUS Business School Master of Science in Marketing Analytics and Insights international students have achieved employment success in Singapore, with placements spanning diverse sectors, including Advertising, E-commerce, Technology, Consultancy, Tourism, and more.

Our graduates have started their careers at top companies such as Apple, Grab, Shopee, SeaMoney, KPMG, Procter & Gamble, and the Singapore Tourism Board.

RANKINGS & ACCREDITATIONS

1st
QS World University Rankings (Asia) 2019-2026
6th
Global in Marketing 2026
3rd
Times Higher Education (Asia) 2025
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“Choosing Marketing Analytics and Insights programme at NUS Business school is such a game-changer decision for me – here, my boundaries got pushed, horizon got widen, it is challenging but most importantly rewarding!”

Meng Xinyi Evelyn
China
Master of Science in Marketing Analytics and Insights, Class of 2022