Application Process

Interested applicants must apply directly to the NUS Business School. Only online applications will be accepted. We do not engage any external agency to undertake student recruitment on our behalf.

There is only one intake in August each year for the single-degree MSc in Marketing Analytics and Insights and the double-degree MSc in Marketing Analytics and Insights + CEMS MIM programmes.

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KEY DATES

Application Cycle for the August 2025 intake has ended^.

For the MSc in Marketing Analytics and Insights

1 October 2024	Application opens
30 November 2024^*	Cut-off date for 1^st round of application Cut-off date for study award consideration
28 February 2025	Application deadline for all applicants
22 June 2025	^Special MSc Admission Deadline Please click here for more information
By July 2025	Notification of application outcome for all applicants
Late July 2025	Orientation and Commencement of Classes

For the MSc in Marketing Analytics and Insights + CEMS MIM

1 October 2024	Application opens. Applicants will need to submit an additional application form to CEMS here. Please review the requirements here.
30 November 2024	Application deadline for all applicants
By May 2025	Notification of application outcome for all applicant
Late July 2025	Orientation and Commencement of Classes

The key application dates for the August 2026 intake are:

For the MSc in Marketing Analytics and Insights

1 September 2025	Application opens
15 November 2025^*	Cut-off date for 1^st round of application Cut-off date for study award consideration
15 February 2026	Application deadline for all applicants
By July 2026	Notification of application outcome for all applicants
Late July 2026	Orientation and Commencement of Classes

For the MSc in Marketing Analytics and Insights + CEMS MIM

1 September 2025	Application opens. Applicants will need to submit an additional application form to CEMS here. Please review the requirements here.
15 November 2025	Application deadline for all applicants
By May 2026	Notification of application outcome for all applicant
Late July 2026	Orientation and Commencement of Classes

* Applications received on or before these dates will be reviewed after the respective cut-off dates. Please note that applications will only be reviewed if both the application form is submitted and the application fee is paid by the specified deadlines. Additionally, applications are valid for the immediate upcoming intake only and will be reviewed on a rolling basis over the entire application period.

You will be required to submit the following with your online application:

Current resume
Complete or current undergraduate transcripts and degree scroll
Financial support documents
(Recommended) GMAT/GRE scores
TOEFL/IELTS scores (if applicable)
Application fee: S$100.00 (non-refundable and non-transferrable)

Application checklist

“Staying ahead of the curve is what truly defines life at NUS! NUS Business School provides all the resources and guidance that inspires students to achieve academic and experiential excellence. The NUS MSc in Marketing Analytics and Insights programme caters to the growing need of businesses to understand customer data analytics and develop sustainable business strategies to achieve growth in this age of constant innovations.”

Carla Caroline Catherine Perros
France
Master of Science in Marketing Analytics and Insights, Class of 2022