World Class Faculty

PROVOKING THOUGHT LEADERSHIP

With more than 150 distinguished international faculty from over 20 regions, offering broad industry experience and seasoned business insights, our NUS Business School faculty are committed to providing you with an enriching and stimulating business education.

LEE Yih Hwai

PhD, University of North Carolina

Yih Hwai is the Academic Director for the MSc in Marketing Analytics and Insights programme. His research focuses on information processing in advertisements, information ambiguity theories and effects, and linguistic effects in consumer behaviour. His work has been published in journals such as the Journal of Consumer Research and Journal of Consumer Psychology. Yih Hwai has also provided consulting services for numerous organisations.

Dayoung Kim

PhD, Cornell University

Dayoung is the Deputy Academic Director for the MSc in Marketing Analytics and Insights Programme. Her research interests encompass Behavioral Operations, Demand Forecasting, Social Learning, Judgment and Decision Making. Moreover, she is passionate about promoting experiential learning in business education and conducts research in the relevant area. Her research has been published in Management Science, Decision Sciences Journal of Innovative Education and Communication Medicine, amongst others.

Noah LIM

PhD, University of Pennsylvania

Noah is a behavioral economist whose research applies theories and methods from economics, statistics and psychology to gain insights on how customers, managers and salespeople make decisions. He is an expert on pricing strategy and business models, and has taught and consulted for many companies in the US and Asia on this subject. His research has been published in the Journal of Marketing Research, Management Science and Marketing Science.

ANG Swee Hoon

Associate Professor
Marketing

LI Xiuping

Associate Professor
Marketing

CHONG Juin Kuan

Associate Professor
Marketing

Daniel HE

Assistant Professor
Marketing

Leonard LEE

Professor
Marketing

Jochen WIRTZ

Vice Dean, MBA Programmes
Professor
Marketing

LIM Wei Shi

Associate Professor
Marketing

“We will train graduates to be excellent marketing analytics interpreters who can translate the hard marketing analytics and the soft consumer insights into meaningful recommendations to make strategic business decisions. Our graduates will be competent to lead a company’s data scientists on analytical projects, and effective in communicating project results.”

Lee Yih Hwai,
Academic Director, MSc in Marketing Analytics and Insights
Associate Professor