Student Life

A DYNAMIC
COMMUNITY

As a student in the MSc in Marketing Analytics and Insights programme, the student experience should not only be restricted to the classroom. In addition to academic activities, you will have access to a myriad of social, corporate and enrichment activities, which are organised specially for you to have a fulfilling time here at NUS.

DISCOVER THE WORLD IN ONE CLASSROOM

Class Profile
Student Profiles

79%

Female

90%

International Students

Average Age

WHERE OUR PAST AND CURRENT STUDENTS COME FROM

Bangladesh

Canada

China

France

Hong Kong

India

Indonesia

Macau

Myanmar

New Zealand

Portugal

Singapore

Taiwan

Turkey

United States of America

Staying ahead of the curve is what truly defines life at NUS! NUS Business School provides all the resources and guidance that inspire students to achieve academic and experiential excellence. The NUS MSc in Marketing Analytics and Insights programme caters to the growing need of businesses to understand customer data analytics and develop sustainable business strategies to achieve growth in this age of constant innovations.

As a mature student with a professional background in the defence sector, I chose the NUS MSc in Marketing Analytics and Insights as the perfect programme to springboard a new career in marketing. From the international offering of premium marketing programmes, NUS offered the only degree that blended marketing tools with technical data analysis and machine learning skills, putting its graduates in a unique position at the cutting edge of data-driven marketing roles.

Studying at NUS Business School has been nothing short of a dream ever since I was an undergraduate student. I applied to the NUS MSc in Marketing Analytics and Insights because of its excellent academic and rigorous course structure. As an aspiring marketer, NUS has not only allowed me to nurture my avidity for the subject but has also encouraged me to go beyond the classroom to translate people’s perceptions into impactful and sustainable solutions.

Providing a perfect combination of Marketing and Analytics, and located in the centre of Asia, the NUS MSc in Marketing Analytics and Insights was the obvious top choice when deciding to pursue continuous studies in preparation for my future career. The program has undoubtedly helped shape my dialectical thinking and refine my analytical skills, preparing me well for solving complex business problems in the evolving market where data processing and analysis competencies are key.

The NUS MSc in Marketing Analytics and Insights program was able to provide me with the foundation I needed to pivot my career into Analytics regardless of my previous professional background. Since Singapore is notorious for its network of opportunities to collaborate with various professionals around the world, I have had the privilege to be immersed in a learning environment that was surrounded by bright colleagues from a diverse set of backgrounds. My experience at this university and interaction with my classmates have exceeded my initial expectations.

One of the reasons for applying for this dual degree program is the international recognition of CEMS, as well as the high value of the courses and the exchange opportunities offered by the program. I can study and practice in three countries within two years, which allows me to maximize my international experience and vision.

Singapore, being a meeting point of many cultures, makes it a highly interesting place to study and pursue a career in marketing analytics. NUS has succeeded to provide the perfect facilities for people like me who are always eager to learn about unique markets. During my time in the NUS MSc in Marketing Analytics and Insights programme, my knowledge about marketing analytics and research has not only expanded, but I have also learnt the business applications to the real market, which helps me prepare for my future career.

The NUS MSc in Marketing Analytics and Insights offers an innovative curation of courses that allows me to blend the art and science of marketing. From digital marketing essentials and rigorous data analysis to branding strategies built on a bedrock of industry trends and psychological insights, our professors are dedicated to nurturing all-rounded marketers in the digital age and beyond.

The programme equipped me with the knowledge and skills required by a professional in the marketing and management field. It strengthened my planning, analysis and management skills. Studying at such a prestigious institution and within the multicultural and student-friendly space that Singapore offers, not only enhanced my academic skills and knowledge but also provided an environment to interact, discuss ideas and share knowledge with other talented minds. I am certain that a semester abroad at another premier academic institution will truly shape me into a global citizen equipped to learn from and cater to the current space.

Singapore is a global hub for business innovation. NUS, being in the prime location, allows students to capitalise on the diverse perspectives and cultural values necessary to shape a great business mindset. This programme’s high-quality and high-standard education helps me to not only learn and discover technical subjects like big data and marketing research with independent thinking but also to achieve and excel at analytical and strategic contributions that are incorporated into business decision-making. Through the programme, I’ve undergone significant personal growth in preparation for diverse career opportunities that I will be forever grateful for.

NUS Business School has made every effort to provide a fulfilling student life, despite the pandemic. I am able to join extra-curricular clubs, attend classes in person and socialize after, even if it is in groups of 5. With a diverse environment and a program that I love, the MSc. Marketing Analytics and Insights, I am not aiming for “high grades”, I’m just aiming to learn more, from my professors and my peers, and that has been working out well so far!

ACTIVITIES & EVENTS FOR OUR VIBRANT COMMUNITY

Networking
Corporate
Upskill
Student Clubs

Orientation and Teambuilding Activity
At the start of the programme, a week-long orientation programme will be held for all new students. A teambuilding activity is also held as part of the orientation programme to enable the forging of new friendships.

MSc Wellness Week
Held during recess week, this weeklong event aims to give students a well-needed mental reprieve in the middle of the semester by engaging in various physical activities.

Alumni Networking Sessions
Once a semester, students will have the opportunity to get-together with their seniors and alumni from the programme to catch-up and network over some food and drinks.

Festive Celebrations
International students will have the chance to experience new cultural elements through these festive celebrations, e.g. Chinese New Year.

End-of-Semester/Farewell Events
At the end of each semester, a small celebration will be held to mark the milestone.

Networking Sessions/Talks
Usually in cooperation with other stakeholders, e.g. BIZCareers, CEMS Club Singapore and The Master’s Club, these networking sessions and talks with corporate partners will give students the opportunity to interact with company executives.

Skill Seminars
These short seminars provide training on a wide variety of essential and practical skills for an effective professional career. Topics include Crisis Management, Negotiation Skills, Ethical Leadership, etc.

Career Workshops
These workshops aim to provide students with career foundations e.g. Crafting Resumes, Interview Skills, etc.

The Master’s Club
The Master’s Club (TMC) brings together all students who are currently in the MSc programmes and aims to connect them with past and future students. Helmed by MSc students and supported by the MSc Programmes Office, TMC organises activities and seminars throughout the year to enrich and enhance the student experience. They also network with alumni on a regular basis to enable students to build meaningful connections and create a vibrant community.

A LinkedIn Page for all TMC members: LinkedIn Page

CEMS Club Singapore
CEMS Club Singapore is the local chapter of the CEMS student clubs that are present in each academic partner. The CEMS Club is the most important pillar of the CEMS student experience and the main structure designed to make the CEMS life real for students. It is core to the CEMS community, at the crossroad between the students and all the different CEMS stakeholders, namely Corporate Partners, Alumni, CEMS students and their universities. It unites all CEMS students and involves them in the building of CEMS as a community in each campus.

“Singapore, being a meeting point of many cultures, makes it a highly interesting place to study and pursue a career in marketing analytics. NUS has succeeded to provide the perfect facilities for people like me who is always eager to learn about unique markets. During my time in the NUS MSc in Marketing Analytics and Insights programme, my knowledge about marketing analytics and research has not only expanded, but I have also learnt the business applications to the real market, which helps me prepare for my future careers.”

Dyah Ayu Djayanti Rachmawati
Indonesia
Master of Science in Marketing Analytics and Insights, Class of 2020

Student Life

A DYNAMIC COMMUNITY

DISCOVER THE WORLD IN ONE CLASSROOM

WHERE OUR PAST AND CURRENT STUDENTS COME FROM

ACTIVITIES & EVENTS FOR OUR VIBRANT COMMUNITY

A DYNAMIC
COMMUNITY