Explore Your Potential

SHARPENING YOUR COMPETITIVE EDGE, MARKET YOUR POTENTIAL

Our MSc in Marketing Analytics and Insights programme uniquely focuses on training future marketers with the following three strengths. First, the ability to uncover and articulate specific data-analytics needs to address marketing problems. Second, the mastery of the state-of-the-art research tools, which are the necessary hard skills to tackle such needs. Third, the effective communication of analytical insights. Structured over 12 to 15 months, you will learn from distinguished faculty members with recognised expertise in their fields, as well as from talented peers and colleagues from diverse cultures and backgrounds.

Rankings

“We will train graduates to be excellent marketing analytics interpreters who can translate the hard marketing analytics and the soft consumer insights into meaningful recommendations to make strategic business decisions. Our graduates will be competent to lead a company’s data scientists on analytical projects, and effective in communicating project results.”

Assoc Prof LEE Yih Hwai
Head
MARKETING