Programme Structure and Curriculum

PROGRAMME STRUCTURE & CURRICULUM

Our MSc in Marketing Analytics and Insights programme is delivered intensively over 12 to 15 months in a three-semester structure consisting of core and elective modules, as well as a credit-bearing Marketing Analytics Project (MAP) or internship. You are expected to complete 40 Modular Credits (MCs) to graduate. There is no further specialisation offered in the programme.

Orientation Week First
Semester
Second
Semester
Experiential
Learning
EARLY AUGUST AUG – NOV JAN – APR MAY – JUL / MAY – OCT
1 Module (0 MC):
• Principles of Marketing
3 Core Modules
(12 MCs)
2 Elective Modules
(8 MCs)
2 Core Module
(8 MCs)
2 Elective Modules
(8 MCs)
Marketing Analytics Project (MAP) or
Internship (4 MCs)

Please click here for the NUS Academic Calendar for AY2020/2021.

This applies to students enrolled in the single-degree MSc in Marketing Analytics and Insights programme. For more information about our double-degree MSc in Marketing Analytics and Insights + CEMS MIM programme, please click here.

OUR PROGRAMME
ORIENTATION WEEK
  • Principles of Marketing

This refresher module is geared towards providing you with the fundamentals of the topic, which will help you transition into the dynamic world of marketing analytics.

This module carries zero (0) MC, and will be conducted as part of our Orientation programme. You are highly encouraged to attend this module if you have not taken similar modules in your undergraduate degree.

CORE MODULES
ELECTIVE MODULES

You need to take a total of four elective modules (2 modules in each semester), totaling 16 MCs. The basket of elective modules may include:

  • Modules offered by the Department of Marketing (e.g. Pricing Analytics; Customer Relationship Management)*
  • Modules offered by our MSc in Management programme (e.g. Business Analysis and Valuation; Strategy and Big Data)*
  • PhD modules offered by NUS Business School (e.g. Econometrics; Experimental Design)*
*Modules are subject to change.
EXPERIENTIAL LEARNING
  • Internship or Marketing Analytics Project (4 MCs)

Through an industry internship or applied project, you will be able to engage in experiential learning in analysing and solving problems faced by peers working in marketing and analytics functions in the various industries. These internships and applied projects will also enable you to acquire a variety of interpersonal and collaboration skills, particularly in understanding the impact of your actions on your colleagues and companies.

These internships and projects are primarily self-sourced.

Full Module

 

REQUIREMENTS FOR COMPLETION AND GRADUATION

To graduate from our NUS MSc in Marketing Analytics and Insights programme, you must complete the programme requirements and achieve a Cumulative Average Point (CAP) of at least 3.0 (out of 5.0).

To stay and complete the programme, you must maintain a CAP of at least 3.0. In the event that you are unable to maintain a CAP of 3.0 and above, the following scenarios may occur:

  • If your CAP is less than 3.0 but more than 2.5, you will receive an initial warning. This will lead to dismissal from the programme should your CAP remain below 3.0 for the third consecutive semester.
  • If your CAP is 2.5 or below for two consecutive semesters, you will automatically be dropped from the programme.