Programme Structure and Curriculum

PROGRAMME STRUCTURE & CURRICULUM

Our MSc in Marketing Analytics and Insights programme is delivered intensively over 12 to 15 months in a three-semester structure consisting of core and elective modules, as well as a credit-bearing Marketing Analytics Project (MAP) or internship. You are expected to complete 40 Modular Credits (MCs) to graduate. There is no further specialisation offered in the programme.

Pre-Entry First
Semester
Second
Semester
Experiential
Learning
JUN – JUL AUG – NOV JAN – APR MAY – JUL / MAY – OCT
Non-Credit Online Modules* 4 Core Modules
(16 MCs)
1 Core Module
(4 MCs)
4 Elective Modules
(16 MCs)
Marketing Analytics Project (MAP) or
Internship (4 MCs)
OUR PROGRAMME
PRE-ENTRY
  • Statistics and Data Analytics* (Non-credit; online self-study module)
  • Principles of Marketing* (Non-credit; online self-study module)

The online self-study modules – “Statistics and Data Analytics” and “Principles of Marketing” – are geared towards providing you with the fundamentals of these topics, which will help you transit into the dynamic world of marketing analytics.

The pre-entry modules will not be examinable, but online tests are available for students to self-check their knowledge and skill sufficiency.

*You are highly encouraged to enrol into either or both modules if you have not taken similar module(s) in your undergraduate degree.

FIRST SEMESTER
(CORE MODULES)
SECOND SEMESTER
(CORE + ELECTIVE MODULES)

CORE MODULE

ELECTIVE MODULES

You need to take four elective modules totaling 16 MCs to complete your degree. The basket of elective modules may include:

  • 2 modules offered by the Department of Marketing (e.g. Pricing Analytics; Customer Relationship Management)*
  • 2 modules offered by our MSc in Management programme (e.g. Business Analysis and Valuation; Strategy and Big Data)*
  • 2 PhD modules offered by NUS Business School (e.g. Econometrics; Experimental Design)*
*Modules are subject to change.
EXPERIENTIAL LEARNING
  • Internship or Marketing Analytics Project (4 MCs)

Through an industry internship or applied project, you will be able to engage in experiential learning in analysing and solving problems faced by peers working in marketing and analytics functions in the various industries. These internships and applied projects will also enable you to acquire a variety of interpersonal and collaboration skills, particularly in understanding the impact of your actions on your colleagues and companies.

Full Module

 

REQUIREMENTS FOR COMPLETION AND GRADUATION

To graduate from our NUS MSc in Marketing Analytics and Insights programme, you must complete the programme requirements and achieve a Cumulative Average Point (CAP) of at least 3.0 (out of 5.0).

To stay and complete the programme, you must maintain a CAP of at least 3.0. In the event that you are unable to maintain a CAP of 3.0 and above, the following scenarios may occur:

  • If your CAP is less than 3.0 but more than 2.5, you will receive an initial warning. This will lead to dismissal from the programme should your CAP remain below 3.0 for the third consecutive semester.
  • If your CAP is 2.5 or below for two consecutive semesters, you will automatically be dropped from the programme.